As Harbor Club enters its third decade as a welcoming beacon of southern hospitality on Lake Oconee, the community is re-imagining the graphic elements that define it and introducing a communications package that includes a new logo, website, tagline, advertising, signage and more.
“We felt it was time to harmonize the gracious and involved spirit of our residents, and the consummate natural beauty of the community, with how they are depicted in our communications,” says Harbor Club General Manager Brandon Matney. “We are confident we’ve landed on elegant imagery that accomplishes just that and will stand for another two decades.”
The anchor of the communications package is the new logo, which offers a warm, natural color palette of forest green and cinnamon, and depicts a stylized pinecone, a nod to the sentinel loblolly pine trees that frame life throughout the community.
Harbor Club’s new website (www.harborclub.com) also launched and has been designed to evoke the vitality and sense of southern charm of the community through the use of large, compelling photographs, while still being informative, interactive and easy to navigate.
The outdoor advertising campaign on Interstate-20 will feature the new logo and color palette, and introduces Harbor Club’s innovative Model Home Program launching this April. Additional, smaller outdoor boards along Hwy 44 leading to the community will also pick up the new graphic theme, as will new signage at the Harbor Club entrance and throughout the community.
The Harbor Club logo and advertising was created by the Tombras Group, a 120-person full-service agency that is one of the top 35 independent agencies in America. After extensive research both with residents and outside of the community, Tombras brought the new logo to life to reflect the southern hospitality of Harbor Club.
Kim Hill, Harbor Club’s marketing consultant, collaborated with Tombras and brought in G.1440, a young, vibrant, and advanced web development group in Baltimore, to create Harbor Club’s new website. Front and center on the website is Harbor Club’s new tagline: “Welcome to the Neighborhood.”
Said Hill, “The new logo, website, and tagline capture the essence of Harbor Club and the people who live and play there. Our creative direction was guided by a common thread among those who have purchased homes or have built in Harbor Club – a shared view that family and neighbors are valued. Life at Harbor Club is active, yet casual, caring and inviting. It is the members of Harbor Club and their daily lives that define what it’s like to be a part of the southern charm of Harbor Club.”
The new marketing comes on the heels of the formation last year of a joint partnership between Harbor Club and Coldwell Banker Lake Oconee Realty to create a dedicated group of real estate professionals to serve the community. Tom Martin, president of the firm, and broker Ann Foster, worked hand-in-hand with the Harbor Club marketing team on the key strategies for re-branding the development.
Said Martin. “Coldwell Banker was and is privileged to be part of the branding, website and marketing transformations as the Harbor Club team collectively brought a new vision of a vibrant and elegant community to life.”
For more information call 706-453-9690 or visit www.harborclub.com.