Hollywood’s Hot New Target Demo? Baby Boomers

When it comes to movies, “adult” is no longer a dirty word.

Instead, films that cater to grown-up tastes are becoming a valuable commodity for studios looking to tap into a growing demographic: ticket-buyers age 50 and up who still adhere to the ritual of seeing the latest releases on the big screen rather than streaming via Netflix or renting from services such as Redbox.

Read more on USA Today.