If you ask an average American driver to name an American-made car, many will likely say the Ford Mustang. How did the Ford Mustang go from another sixties muscle car to an American cultural icon? Our brief history lesson below explains the Mustang’s rise to legendary status.
America Gets Introduced to the Mustang
Ford knew that the Mustang had immense potential for mass appeal, so it started a blitzing marketing campaign that brought hype for its new muscle car to exceptional levels. Before it ever hit the roads, the Mustang debuted at the New York World’s Fair in the spring of 1964 and would get featured on the covers of Time Magazine and Newsweek before the year was out.
Funnily enough, the Mustang appeared on the silver screen before it became available to drivers when it got featured alongside James Bond in the 1964 film Goldfinger. While its appearance was brief, it was just the start of the Mustang’s famous Hollywood career and showed the excitement around the country for the vehicle.
The Mustang’s Immediate, Smashing Success
Upon its debut, the Ford Mustang was an immediate smash success and sold over one million models in 18 months—destroying Ford’s initial goal of 100,000 sales in the first year! Ford’s expensive marketing campaign buoyed the Mustang, but it also became a massive success through its mass appeal.
The base model of the Mustang was less than $2,500 in 1965 money, making it affordable for a wide audience. Its unique, sculpted look and emphasis on the spirit of freedom captured the interest of many American drivers, and it instantly was a common sight all over the country. Plus, the first Mustang also featured many options and accessories, so owners could steer their model to a more luxurious or sporty look, depending on their preference, giving it an even broader appeal.
The Mustang in Popular Culture
Soon after its debut and success, the Ford Mustang quickly became an American cultural icon through movies, television, art, and music. Perhaps the most famous example is the Mustang’s starring role in the Steve McQueen-led 1968 hit Bullitt, which put all the incredible performance and style of the muscle car on full display. While it was already popular before the film, Bullitt cemented the Mustang as an iconic classic car made popular by Hollywood.
The Mustang wasn’t confined to cinemas, though—it featured in popular TV shows like FBI and even inspired a hit song, Wilson Pickett’s “Mustang Sally.” It seemed everywhere you went, the Mustang was there! But the Mustang wasn’t a one-hit wonder, and even 60 years and six generations of Mustangs later, it’s still a massively popular American car. With a seventh-generation Mustang arriving in 2024, don’t expect this iconic Ford car to go anywhere soon!