The OpEd in Sunday’s New York Times called “Why You Hate Work” blew up the Internet and touched a nerve with people all over the country.
The single biggest variable impacting why we hate work? No sense of purpose.
Businesses without a “Noble Purpose” are rapidly hemorrhaging profits, talent, and brand loyalty.
A few weeks ago the Wall Street Journal chronicled Merrill Lynch leader John Theil’s annual address to his more than 13,700 financial advisers and his mission to find Merrill’s “Noble Purpose.” And he’s not the only one.
Why? Businesses with a “Noble Purpose” outperform companies that focus on traditional sales targets by almost 400%.
Sales leadership consultant Lisa Earle McLeod, who created the popular business concept, “Noble Purpose” has been circling the globe to advise Fortune 500 corporations on how to create an employee culture that not only dramatically outperforms organizations focusing on traditional sales targets, but nearly doubles employee job satisfaction as well.
McLeod’s bestselling book, “Selling with Noble Purpose” is on the desks of many C-Suite Executives, including John Thiel, leader of Merrill Lynch and Ryan Holmes, founder of Hootsuite.
Drawing on two decades of consulting with leading sales organizations, sales leadership expert Lisa Earle McLeod reveals how a Noble Sales Purpose (NSP) can drive a team to outstanding sales numbers. Using hard data and compelling field stories, Selling with Purpose explains why salespeople who understand earnestly how they make a difference to customers outperform their more quota-driven counterparts. This book shows executives, managers, and aspiring sales leaders how to find your NSP and create a sales force of True Believers who drive revenue and do work that makes them proud.
* Explains why sales organizations with a clearly stated Noble Sales Purpose (NSP) dramatically outperform sales organizations driven by numbers alone
* Details how to find your NSP using a simple three-part formula
* Shares how to use NSP to make your salespeople more assertive, focused, and profitable
In an era where most organizations believe that money is the only way to motivate salespeople, Selling With Purpose offers a sustainable and exciting alternative.