Editorial Guidelines
Throughout the year, Lake Oconee Boomers features fresh, in-depth, and relevant content of interest to our senior audience.
Our guest experts and staff writers cover a range of topics of interest to seniors. Our aim is to meet the diverse, personal needs of our readers by delivering relevant information on relationships, education, careers, retirement, health, humor, money management, nutrition, online resources, self-improvement, travel, and more.
If your business wants to reach our baby boomer audience, you should make it your business to be a regular part of Lake Oconee Health.
Bylined Articles
Contributed articles from guest experts should be 700 words or less, be educational and informative, and take a specific angle about something in the related field, rather than an advertisement of an organization. The article should be information-based and should not contain advertorial content.
PLEASE NOTE: All links will be converted to no-follow. Due to the volume of inquiries we receive, we typically post within 2-3 weeks after receiving a bylined article.
Bylined articles should be sent in as a Word (PC) or Pages (Mac) document and written in the third-person, unless the submission is an opinion piece approved by the editor. Include an author bio (50 words or less) as well as contact information for the readers (i.e. phone number, email, and/or your website). Please also send a digital photo of the author or a photo relevant to the piece (300 dpi), along with a cutline.
Calendar of Events
Have a special event coming up? Any seminars or clinics the readers should be aware of? Send us the name of the event; location; dates; and contact information.
Press Releases
We encourage you to send your press releases on breaking news, awards, new hires, promotions, and other things that your organization is proud and excited to announce. We welcome and encourage photos (300 dpi) with submissions. All press releases should offer a clear, thorough description of your product or service. If your product or service is not healthcare specific, it is helpful to tell us how it is applicable to the healthcare community.
Photos
We encourage photos with article and/or press release submissions. Photos should be at least 5″ wide and 200 dpi. Head shots should be at least 2″ wide and 300 dpi. Also, be sure to include the cutline. Finally, please send any images as separate files and not embedded in your article document or in an email.
Deadlines
The beauty of a digital publication is that we publish news 24/7. However, because of the volume of press releases and articles we receive on a weekly basis, we try to post your news within 48 hours of receiving it. Email your content to Daniel Casciato at writer@danielcasciato.com.
Social Media Channels
If you have news that must be distributed immediately, we’ll post it on our social media accounts-LinkedIn, Twitter and Facebook. Combined, we have 6,000+ key connections.
Topics we plan to cover on a regular basis include:
We will consider any topic during the year. Topics we plan to cover on a regular basis include:
- Addiction/Mental Health/Recovery
- Clinical Topics and Research Developments
- Consulting and Outsourcing
- Healthcare Legislation and the Regulatory Environment
- Healthcare Real Estate, Design, Construction and Facility Management
- Education
- Eldercare
- Employment Issues
- Marketing and Communications
- Nursing
- Pediatric Healthcare
- Physical Therapy
- Practice Management
- Rehabilitation
- Technology
- Social Media
Editorial Calendar
January
- Health & Fitness
- Weight Loss
- Nutrition
February
- Transportation
- Mobility
- Caring for Aging Parents
March
- Tax Guide
- Financial Planning
- Reverse Mortgages
April
- Social Media
- Housing: Assisted Living, In-Home Care, Real Estate
- Affordable Housing
May
- Women’s Health
- Family Relations/Communication
- Summer Travel Guide
June
- Travel and Entertainment
- Men’s Health
- Crime Prevention
July
- Senior Destinations
- Certified Services for Seniors
- Technology
August
- Continuing Education
- Health Care
- Senior Fitness Guide: Gyms
September
- Health & Fitness
- Weight Loss
- Nutrition
October
- Mental Health
- Computer Information and Education
- Mind & Body
November
- Holiday Planning
- Drug/prescriptions
- Senior Living
December
- Re-Creating And Updating Traditions
- Leaving Legacies
- New Year’s Resolutions