The latest buzzwords for Baby Boomers are “reinvent,” “reimagine,” “encore”—anything that suggests a second chance or a new chapter.
And because Boomers are such a huge market, all sorts of businesses, organizations, authors, life coaches, financial advisors and others are trying to serve the needs of this generation of an estimated 76 million to 79 million, many of whom bristle at the thought of slowing down.
